about

Susan Fiedler is a multi-disciplinary designer and entrepreneur committed to raising funds and awareness for charity-related causes through jewelry design.

Previously, Susan founded Soul Flower, which grew to become one of Canada's leading design houses of sterling silver jewelry. The company created jewelry for a variety of clients such as musicians Sarah Mclachlan, the Rolling Stones and Queens of the Stone Age; and fashion brands like Quiksilver's Roxy division.

Throughout the collections, philanthropy is always in the mix: Susan created the Symbol of Hope pendant and cufflinks to promote breast cancer awareness for the Royal Bank of Canada, and the East Van Cross Project (two pendants based on the iconic sculpture) benefitting Pivot Legal Society.

Wanting to put her experience and connections to good use in the world, Susan created the F Cancer bracelet to raise funds and awareness for cancer causes. Since creating the F Cancer bracelet in 2008, more than $300,000 has been raised.

After selling Soul Flower in 2010, Susan fulfilled a life-long dream: travelling the world by sailboat while focusing entirely on social ventures. 

Since then, she has sailed >40,000 nautical miles to 17 countries and participated in international yachting events including the Baja Ha-Ha Cruiser’s Rally and the St. Bart’s Bucket Regatta.

In 2020, notwithstanding pandemic restrictions, she joined the Canadian Coast Guard, based in Victoria, B.C. and sailed from British Columbia to Alaska, through the Northwest Passage aboard the Icebreaker CCGS “Sir Wilfrid Laurier” known for discovering the lost Franklin Expedition in 2014.

Susan is currently serving as Spokesperson and Committee member of Vancouver’s first Leukemia Cup. Hosted by the Royal Vancouver Yacht Club Sept 11, 2021, and benefiting The Leukemia and Lymphoma Society of Canada (LLSC).

Her passion is creating for good causes while exploring around the globe on both land and sea.