Susan Fiedler is a multi-disciplinary designer and social entrepreneur committed to raising funds and awareness for cancer-related causes through the sale of the F Cancer bracelet.

Previously, Susan founded Soul Flower, which grew to become one of Canada's leading design houses of sterling silver jewelry. The company created jewelry for a variety of clients such as musicians Sarah Mclachlan, the Rolling Stones and Queens of the Stone Age; and fashion brands like Versani and Quiksilver. 

Throughout the collections, philanthropy is always in the mix: Susan created the Symbol of Hope pendant and cufflinks to promote breast cancer awareness for the Royal Bank of Canada, and the East Van Cross Project (two pendants based on the iconic sculpture) benefitting Pivot Legal Society.  

After selling Soul Flower in 2010, Susan fulfilled a life-long dream: travelling the world by sailboat while focusing entirely on social ventures. Having sailed more than 7,000 nautical miles between 17 countries and participated in numerous international yachting events, Susan is now a proud committee member of the Royal Vancouver Yacht Club's 2020 Leukemia Cup. Her passion is creating for good causes while exploring around the globe on both land and sea.