inspiring news


Dec 1, 2023


Jewelry Designer Susan Fiedler Launches Bold "F Cancer" Sterling Silver Pendant to Raise Funds and Awareness for Cancer Causes 

A Sassy, Honest Collection That Marries Elegant Artistry with a Rallying Cry for Courage and Humour in the Face of Cancer

Vernon, British Columbia, Canada (Syeelhwh Nation) — Susan Fiedler’s new sterling silver pendants are striking a chord with a bold statement that is both a protest and a powerful declaration of life. Engraved “embrace life” in a unique heartbeat script on the front and “F CANCER” on the reverse side, these pieces serve as a protective mantra. 

Inspired by a triumphant personal cancer journey, Susan launched the F Cancer Embrace Life initiative in 2008. The mission: to fundraise for patient services and foster an environment of support. This call to arms against cancer has already made a profound impact, raising over $300,000 for organizations like Inspire Health and the Leukemia and Lymphoma Society of Canada.

Susan Fiedler’s creation is not just jewelry; it's a form of expression and therapy. "I believe that to face the big battles, we need big words. Living with cancer requires bravery, self-awareness, and that secret source of power—a sense of humour," says Susan. 

Quotes for Press:

"Susan is a one of a kind. Her ability to mend her art and vision with such a powerful message is astonishing. Her passion is palpable and clearly resonates through her timeless pieces and genuine commitment to building a better world." remarks Ryan O'Quinn, Director of Business Development & Advancement of the Leukemia & Lymphoma Society of Canada

Ed Robertson of Barenaked Ladies adds, "F Cancer? I couldn't agree more! I wear the bracelet in honour of my mother, who I lost to lung cancer. We all have a reason—a relative, a friend, a co-worker. I'm tired of this F*ing disease."

Available now, the pendants start at $125 with four chain lengths and styles. Also available, the original “fuck cancer” sterling silver bracelet which comes in three sizes starting at $185, and a copper version beginning at $75.

As the holidays approach, give the gift of strength and solidarity. These pieces are more than accessories; they're a rally cry, a hug, a laugh—a steadfast companion on the journey of life. Find the full collection in time for Christmas at 

For more information or to schedule an interview with Susan Fiedler, please contact:

Susan Fiedler, Vernon, BC.
Phone: 1-604-838-6741


About Susan Fiedler: Jewelry designer, Susan Fiedler founded the F Cancer Embrace Life initiative in 2008 to raise funds and awareness for cancer causes. Fiedler has collaborated with the Royal Bank of Canada, the Whistler Blackcomb Foundation, and other organizations to create jewelry for charity campaigns. When not in her studio, she can be found embracing life on the water, slopes and trails right outside her door in the North Okanagan. 

High-resolution images of the "Embrace Life" Pendant and Susan Fiedler are available upon request.

Social media

Instagram @susanfiedler.fcancer